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Revolve Nation Meetup July 18, 2012

Social Media Ethics, Prioritizing, and Processes

The Revolve Nation Boston Entrepreneurs Meetup is the largest community of entrepreneurs and small business owners in the city of Boston, offering networking, discussion groups, seminars, business plan hot-seats, and more. We meet every two weeks on Wednesday nights to network, socialize, learn, and promote a thriving community of entrepreneurs.

1. Where do you draw the line when building a social media marketing campaign? 

Consider this: assume you have original content with many unique views, but little engagement in the form of comments or other buzz.

But if you post the first (controversial) comment from an ostensibly unaffiliated account that is actually controlled by someone inside the company marketing the content, you know you can start a firestorm with great PR and SEO benefits. Is this wrong?

Opinions differed widely from recommending that staff simply post as themselves to the contrary view that starting a conversation in this way is no more dishonest than when someone puts a few dollars in their own tip jar at the start of a shift.

2. How can I prioritize the 100 necessary tasks I have to complete, especially when I'm the only one working in my business?

First off, consider reading the E-Myth Revisited. It describes why and how to create an organizational chart of the essential tasks and roles within a company, which takes the to-do list out of your head and puts it in a place where it will be ready to be adopted by others when you hire them.

For those that have (small) teams already, one member recommended a daily, 15 minute standing meeting LINK. It's held standing so it won't drag on and on, and the outcome is an updated to do list for the entire team.

3. How can entrepreneurs use processes to improve operations? 

First the group recommended looking at resources like ISO for established best practices and certification.

Another member suggested tracking all your activities as you go so that you have a record of your current process, unplanned though it may be. This allows you to evaluate it later, tweak it, incorporate new techniques as you learn them, and perhaps best of all, pass along the document to new hires so they can get up to speed quickly.

If you want to hear more or throw in your two cents, join us at Meetup!

You can contact the author here, and follow @revolvethis and @gerritbetz on Twitter.